Remarketing your brand using Google
It’s a new and peculiar world out there. With monumental advances in technology, you can bet that your computer knows more about the real you than anyone out there. Right from your search history and your activity pattern from Instagram, a person who is willing to go through the hurdles can figure out the exact way to market to you. No matter however unique you assume you are. Kind of a depressing thought isn’t it? But privacy policies prevent such things from occurring – at least to some extent. But remarketing ads are an ethical way to keep your brand relevant and even boost your ROI( Return On Investment) significantly.
Customers these days are not like they were a couple of years ago. Most online customers have to be convinced in two to three different angles before they actually add your product to the cart and finish payment. This means you should be able to keep him/her thinking about your brand even after they have left your website. You can, of course, do this through social media posts and targeted ads. But have you thought about remarketing your brand?
Remarketing – What is it?
Ever find yourself browsing through the web and randomly find an ad for a product you were just looking at early in the day? I bet this has happened and more than once too. How does this website know about that T-shirt you were looking up earlier!?
Just a piece of code called a pixel is what you need. Wordstream explains this quite spectacularly.
If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.
For example, let’s say you operate an e-commerce business that sells kitchen supplies. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like “free shipping.”
How does this help me?
The Google Display Network covers more than 93% of all users on the internet. The AdSense Publisher Network, Doubleclick(Now under the new and improved hood of Google Marketing Platform & Google Ad Manager), YouTube, Blogger, and other Google Owned & Operated sites all are a part of this massive Google Display Network. Almost every person who uses the internet on the daily basis operates within this massive circle Google has created. This means your audience is bound to see your retargeted ad at one point or the other. Being one of the most cost-effective means of marketing your product, remarketing can help your brand go the extra mile!